Vietnam is one of Asia’s most visible destinations on social media — and the tourism rebound confirms it. In 2025, the country welcomed nearly 21.17 million international visitors  (a record), up +20.4% vs. 2024 . In this context, generative AI  is becoming an accelerator: it can elevate travel content… but also distort the reality  of destinations (extreme retouching, fully AI-generated videos, reconstructed scenes, composite locations). 1) What AI is really  changing in tra

Tet (Vietnamese Lunar New Year) is Vietnam’s most important national holiday — and it significantly reshapes daily life across the country. From business closures to transport shortages, Tet can affect travel plans more than newcomers expect. In 2026, Tet falls on Tuesday 17 February , and the official public-sector holiday runs for 9 consecutive days (14–22 February 2026) . Whether you plan to stay in Ho Chi Minh City or take a short break away, this guide covers the most pr

Vietnam’s economy recorded an outstanding performance in 2025, with GDP growth reaching 8.02% , one of the highest rates in recent years. In a still-uncertain global environment, this result highlights the country’s economic resilience and sustained momentum. Growth driven by key economic sectors This strong expansion was supported by several major drivers: The industrial and construction sectors  benefited from a rebound in manufacturing activity and continued public and pri

On August 7, Decree No. 219/2025/ND-CP on the employment of foreign workers in Vietnam came into force, clarifying the legal framework governing such activities. While Vietnam’s 2019 Labor Code generally requires foreign nationals to obtain a work permit to engage in professional activities in the country, several notable exceptions now allow companies to hire expatriates without this administrative requirement. There are six categories of work permit exemption. 1. Short-Term

This year, Vietnam’s rainy season has stood out for its intensity, duration, and the exceptional frequency of extreme weather events. Traditionally running from May to October , with peak typhoon activity between August and September, the country is usually affected by 5 to 10 typhoons and tropical storms each year. In 2025, this average was far exceeded: 21 tropical systems were recorded in the South China Sea , including 15 typhoons, marking a record since meteorological re